Forsdale: If you don’t know that’s one of Professor McLuhan’s early books, Understanding Media , sort of the classic—

McLuhan: It’s not that early, by gosh, this is another example of that narrow attention span.

Forsdale: Well, it’s after a lot of literary criticism, after The Mechanical Bride —

McLuhan: Oh, no, no, Bride  is ’51. Understanding Media  is ’64, 1964.

Forsdale: I said it’s after.

McLuhan: Oh, it’s after, after, oh—